OK, come on. This Internet thing, it's not new. Advertising online, it's not new. So why (oh why) are people not taking advantage of negative keywords when purchasing display space on news sites? It's really not a difficult thing. Honest.
Just tonight (I am talking in the last hour) 2 different people have tweeted unfortunately placed display, both of which were banks.
There is this one which was posted by Clarke Gayford. Awesome, 2 banks advertising across a story about a guard being attacked while filing an ATM. What I like about this the most is the 'easy money' statement on the BNZ ad. Classic. At least neither ad was ANZ (the bank which ATM was being filled...)
As a bit of an aside, Stuff - what on earth are you doing allowing 2 banks to run display next to each other. I would not be a happy camper if I was running either one of those campaigns...Then there is this little gem which was on the Herald site, but was brought to my attention via mikiszikszai. I'm going to admit, I can understand how this one happened a little easier than the above, but oh my goodness, what an unfortunate coincidence!
It's one of those times, where you kinda have to think about worst case scenario, you know? Just like airlines and travel centres have to put negative keywords up for plane crashes, people should be thinking about the content of their ad and all possible ramifications.
It's one of those times, where you kinda have to think about worst case scenario, you know? Just like airlines and travel centres have to put negative keywords up for plane crashes, people should be thinking about the content of their ad and all possible ramifications.I mean, come on people, they same way that you target with keywords - you can make sure these sorts of things don't happen with NEGATIVE keywords. Do it!
Other than that though, how freaking awesome is it that there are no pigs in the BNZ ads anymore? YAY! You have no idea how happy I am to see this shift. Freaking awesome.
