World Vision take 2

So, last week maybe I blogged about the World Vision ad at the top of Stuff and complained that I couldn't read it and that it was ugly. This was all true.

What I didn't notice was the integration that World Vision has worked into the Stuff site. Well done that person. It is really nicely done and not at all in your face. Good times.

So, below is a shot of the homepage, note the black thing in the top right corner, below that, in the space where Stuff promote blogs or places pull quotes, they have a promo for do-gooder Nathan King - talking about World Vision. Click on through and they have their own space under 'World' with a spanky wallpaper to match.
It's been very nicely executed (this integration part of the offering, not the black rectangle in the top right) and is not an in your face promotion. You will only click on it if it interests you.

Shows what you can find when you click on through. One day I will take my own advice.

Hold the phone!

Uncool and unimpressed right here.

So, in my last post I commented on the World Vision thing on the Stuff website, and today

Anonymous said...

I enjoy getting slammed. Keep it coming.

Wait ONE MOMENT. That's not cool. I am not slamming anyone person in particular, simply pointing that I don't think that the creative is effective. My response to this person is in the comments. That is not my point, that is not what has pissed me off.

What do we have here. Yesterday's screen shot:

And now a screen shot from today:

Even BEFORE you blow these up it is blatant that they have in fact done what I suggested and bolded the white type.

This is not cool. Don't pull me up on 'slamming' your creative, thank me. You have obviously taken on board my suggestion (still think it should be a textlink - but I'm guessing you're not going to go that far to prove that I am right) so why not be man (or woman) enough to thank me for pointing out how hard this was to read and that you have acted on it.

I hope you get more clicks today.

UPDATE:

What a geek. Right. Someone has, quite rightly, pointed out that I am the one who first commented on slamming. Sorry about that kids. Apologies to whoever looks after World Vision. See - I admit it when I am wrong. Over-reacting, yet again.

However - they have made it bolder, that I have not gotten wrong. Again, this time writing it without sarcasm in my internal monologue, I hope you get more clicks!

I can't read it - Fail.

What. What is that black chunk at the top of Stuff today? What is that? Honestly - what I think it is, is ugly.

Granted the black did get my attention but for all of the wrong reasons. Click on the image and enlarge it, or see the image below, seriously blown up:

Issues:

1. The black is WAY too heavy for this sort of placement, especially since Stuff is so nice and clean and white these days.
2. The 2 logos are tiny. How are you meant to make out either of those? I think the one of the left says 'Lend a Hand' but can't be sure, it might just say 'Lend Hand' which doesn't really make much sense does it? Only reason I know the other is because, luckily, World Vision is a relatively recognisable brand.
3. Finally, what is with using the skinniest font that ever lived? At least make it bold, then someone might be able to read it.

Shocker. Why build creative which does not work in that space when an underlined textlink in the same font and colour as the links to Trade Me/Old Friend etc. could have worked quite well (I think). Actually, I don't recall any other World Vision online display creative - do they often use black.

Sorry folks - Someone commented last week that I hadn't posted in 2 weeks, now you're getting slammed. Hope you enjoy anyway.