Creative Commons - explained

FABULOUS piece of work from Mohawk Media for Creative Commons explaining how to use their licencing.

Creative Commons Kiwi from CreativeCommons AotearoaNZ on Vimeo.


I think Creative Commons is awesome and wish NZer's knew and understood what the licencing can mean for them, better.


I guess for many people they don't understand how it really effects them. The way I see CC working for those in the advertising world is that it actually gives advertisers a leg to stand on with sites like You Tube should someone decide to 'remix' an ad. You Tube recognises CC licences and will pull down offending videos which break these licences. (Not sure if any of you have ever tried to get YT to pull down a video before, but it can be a HARD uphill battle and can take weeks). Also, it makes it really clear to users what you are happy for them to do (or not do) with your content. Maybe you want people to remix it?


Anyway - Creative Commons is great and that video makes it really clear how it all works. Check it out and perhaps consider using the licences?


While I'm attributing things, I saw this first on Lance Wiggs blog.

Advertising or not Advertising?

So I came across this video today: (I would recommend watching the whole thing - bit of a twist in there.)

There are a number of things that I find curious about this video.

First and foremost - IS THIS SOME KIND OF ADVERTISING?

Why do I think this? Well, it was only uploaded on the 17th of February and it has had over 110k views? Also, I get the impression that this was shot in NZ... pretty impressive numbers for something from NZ. Social circles for boosting views can only stretch so far here.

I feel like there is something else behind it. I realise that working in advertising has made me quite cynical and question pretty much everything I see, but come on... what do you guys think?

Trying to find more info on this, I am officially loving You Tube's stats which show where the traffic is coming from:

These numbers all seem to be due to loading the video on Reddit. I don't know much about Reddit. Can anyone load something up and hope for the best?

Could it be that this is just one of those videos which has a little something which makes people want to pass it on?

It's doing my head in. If this is advertising, what could it be advertising? Castlepoint? Castlepoint is delicious, it sells itself. Viral for a new band? They have relatively decent voices. Is there a record label behind this?

Anyone else got an opinion on this? Or know a secret squirrel backstory?

Any or all information gratefully appreciated.

Fruity Sex

Following on from yesterday's post about the Valentine's paste ups, I came across this:

This morning.

Now, let me ask you. Would you You Tube search Fruity Sex? That is kinda what got me, no way would I You Tube Fruity Sex - nor would I Google it.

I would however, Facebook it.

Which gives you a really nice, safe way to check out the relevant YT clip, as it is in a "safe" environment.
For your interest, here is the video:

In a nice safe environment.

Now, I would LOVE to think that this is actually a campaign for Bonita, but something tells me it is actually an AdSchool kinda deal... yeah? Don't think Bonita would use the word Fuck in a campaign. Or would they?

What do you gets think? I love it. Think it is brilliant. Also love the fact that someone on the Facebook page has pointed out that when you like their page it states likes Fruity Sex.

AWESOME.

Anyone know who is behind this? I'll buy them a beer. Or a banana smoothie.