The Cadbury Brand Saga Continues

Who is behind Cadbury creative at the moment, because it is really not doing it for me.

I posted about the very weak 'glass and a half of facts' print ad that they pushed out through the main mets and Sunday papers.

I didn't bother commenting on the Old Gold eyeblaster takeover on Stuff because Lance covered it damn well. You can read his thoughts here. I love in the comments how Kirsty from Stuff says:
"we’re forwarding all comments about the ad to the advertiser which we generally do if we notice an
elevated number of complaints."
I take it there have been a few comments on this creative then??

Then today, flicking through Woman's Day, and I see this:

Who on earth are you talking to with this creative? Really? It doesn't fit with any other creative I have seen come out for Cadbury (anyone seen some TV or anything with this kind of idea?). Its just kinda weird actually. Is it a client as creative situation?

Totally baffles me. I used to quite like Cadbury, and their advertising. The 'wouldn't it be nice' campaign was lovely, and translated across advertising mediums. This, this is just strange, and most certainly doesn't make me want to buy Cadbury chocolate.