Thursday, July 16, 2009

A Glass & a Half of Facts

For those of you who haven't had the pleasure of seeing the Cadbury full page ad in the Dom Post (and no doubt other main mets) here is the text portion of the ad. Headline is "A Glass and a Half of Facts" (scanner doesn't manage broadsheet).

Considering the damage control required, this seems very weak. And in Section D of the Dom Post - at least pay the loading and get into Section A.
UPDATED: There was a link here to Hazel from NBR's Picasa account which had this beautifully scribbled over version of the ad above. She really did a stellar job. So good in fact it would seem she has been censored and it has been taken down, and since I don't want a dead link on this blog, I too have taken it down. Sorry about that.

6 comments:

stinginthetail said...

as you said, a glass and a half of spin

LaLoba said...

What a crock of soothing pacifying blatant patronising crud.
Hopefully everyone can see right through this!

freitasm said...

An interesting thing... When the "eyebrows ad" came out I received a letter from Cadbury telling me their chocolate size was changing.

However in that letter (a press release actually) they were very clear that they were also reducing the price accordingly.

I don't remember the exact words, but they made a point that "we reduced the size *AND* price, if you don't see a price reduction blame the supermarket"...

Ja said...

How dare anyone question us I mean we DID our market research how could we possibly be wrong?!?!

Get over yourselves Cadbury.

thewalker said...

What a shambles. It was hella embarrassing watching the exec on Campbell live just repeating 'we are not going to play a game of tit for tat' to every slightly tough question.

Sometimes diversion is not the best tactic....

thewalker said...

.....and it is a pity that Hazel's blog will be hidden behind a big wall from now on.