TVCs for pondering

So Bruce asked me about my thoughts on a couple of ads - so I shall share these thoughts with everyone. How lucky.

This is for 10:10 global trying to encourage people to cut their carbon emissions.

I personally think this is horrendous. It's not clever, or funny or endears me to the cause in any way shape or form. It actually makes me a little mad. Negative consequences, more to the point negative consequences which are fictitious don't work for me. Yuck. I would change the channel to specifically get away from this ad.

Next ad is for the Windows Phone:

This I quite like until the last the last 10 seconds when the commercial makes NO sense at all.

The first 50 seconds are so so true and funny and clever and I can see myself and MANY people I know it a number of those situations. The issue, is that I don't believe that a phone which is capable of more would ever fix the behaviour which is shown. No way, no how. I became like some of the people represented in this commercial once I got my android. More access to more information, all the time = non-stop phone fiend.

On a related note, this is a nice commercial touching on some similar themes:

Hat tip to @Designpimp for the video above.

That's all I have to say. Anyone else got any thoughts??

New TVCs

Gosh, I have been terribly slack. Take 1 day off and pay for it for the next 3!

Not to worry, at least I am not going to be hitting up online advertising today. Today, I am talking TVCs.

So, Sunday is one of my favourite days of the week as I get to channel surf to find ad breaks. Yes, I am well aware that this is both sad and pathetic and makes me a complete geek, but I'm comfortable with that.

So, the commercial that caught my eye this Sunday just been, that would have to be the Max commercial. Now, I am 100% their target audience and I do buy a good deal of my work clothes from Max, so I would have hoped that the ad would grab me. It did not. In fact, the reason that it had me so transfixed was because I could not for the life of me work out what it was advertising. Seriously, click on that link above. You barely even see the clothes. Isn't that what they are trying to sell?

What Max do very well is their email shots, perfect for me:

Show me the clothes, make me want them. I do realise that due to the turnover in stock that Max has, the clothes that they show in the TVC are possibly not going to be available in another few months time, but even so, its an ad about clothes. Show the clothes! Sell the product. I would imagine that the purpose of the TVC is to get women into the store, they're not going to go in just because of a logo, they may if they see something they like in said ad however.

As a complete aside - I think the ad is super creepy.

Thank you AdRant

Big ups to AdRants for bringing this little gem to my attention.


I'm so confused.