Wednesday, November 5, 2008

Love elections

It's amazing what comes out around election time, but having the US election run so close to ours, I feel as though it shows how different a presidential campaign is to a priministerial campaign. To start with, how to get people to vote. In the states, they seem to go to quite extreme lengths to get one to vote, including enlisting massive celebrities. The first '5 friends' video

has been viewed almost 3.1 million times, with 5 more friends,

the second video over 1.4 million times. Here in NZ we have some orange guy who we have seen for years trying to get us to vote. Now, granted, different budgets, different countries, different populations and different overall outcome, but surely we can have some interesting/clever/relevant/inspiring creative in the advertising that is forced on us, and not an envelope on screen for (and I am guessing) 8 seconds with a voiceover. Boring!

As an aside, I also like the online that they are rolling out... way to work in your audiences line of sight.

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