Monday, October 18, 2010

TVCs for pondering

So Bruce asked me about my thoughts on a couple of ads - so I shall share these thoughts with everyone. How lucky.

This is for 10:10 global trying to encourage people to cut their carbon emissions.

I personally think this is horrendous. It's not clever, or funny or endears me to the cause in any way shape or form. It actually makes me a little mad. Negative consequences, more to the point negative consequences which are fictitious don't work for me. Yuck. I would change the channel to specifically get away from this ad.

Next ad is for the Windows Phone:

This I quite like until the last the last 10 seconds when the commercial makes NO sense at all.
The first 50 seconds are so so true and funny and clever and I can see myself and MANY people I know it a number of those situations. The issue, is that I don't believe that a phone which is capable of more would ever fix the behaviour which is shown. No way, no how. I became like some of the people represented in this commercial once I got my android. More access to more information, all the time = non-stop phone fiend.

On a related note, this is a nice commercial touching on some similar themes:

Hat tip to @Designpimp for the video above.

That's all I have to say. Anyone else got any thoughts??

Bad Request

Invalid verb.
I wonder what the verb was?

Thursday, October 14, 2010

Human bus panels

What the?

I am intrigued and in love all at the same time. Who came up with this idea? BRILLIANCE.

Hat tip to David Farrier for the link.

Tuesday, October 12, 2010

Petrol advertising online...

I find it quite interesting that a petrol station is advertising online. Petrol is such a grudge purchase - if you have a car, you need petrol. To be honest, most people I know decide on their petrol station dependent on discount vouchers or loyalty programmes, but that might just be the people that I know.

At any rate, Shell have some blah blah blah fishing something promo on at the moment so this morning (and yesterday morning also) there was a charming expandable on Stuff homepage:
What you can't really see is that the page is moving like water is ontop of if all wave-like. Nice touch. However, my issue with it, is why are they using a really OLD screen shot of the Stuff homepage? I'm sure that I have seen people build expandables which use the current homepage as the basis before they break it. Instead, the expandable disappears and you're left with a different homepage and different lead stories:
Hate to point this out to whomever built this, but you forget that the bulk of NZers are not 100% switched on. If you need proof of this, just look at the audience numbers for Police 10-7, Road Cops or shit that hit the fan with Paul Henry (I am a Paul Henry supporter, and I will no longer watch Breakfast as he is not on it). What was my point? Oh, right - this sort of thing - the double homepage, will confuse people. I hope Stuff haven't had too many complaints on this one.

Wednesday, October 6, 2010

What if, for a change, we cared about something

I have been a little quiet on the blog for a while as nothing has really grabbed my attention or elicited enough excitement for me to care.

Things change though and it is not necessarily that I care about something this time, it is an admiration for people who care enough about something to do something about it.

What on earth am I talking about?

A friend of mine,
Adrian and his friend Mat are taking on the CureKids $10 challenge. It’s a pretty epic challenge, requiring the team to raise $7,125 before the event even begins and then they have to make it from Queenstown to Auckland on $10 THIS WEEKEND.

Now, I am all for helping out a worthy cause and getting my hands dirty every once in a while, but this is quite above and beyond the call of duty if you ask me and I am well impressed with everyone taking part in this event.

Why is this relevant? Well, being a developer and into the whole Twitter thing, Adrian has built a site which allows us all to track their progress and I have no doubt that there will be many a Twitter update over the weekend from @AdrianwithaW. It's always nice to see Twitter used in a good way - to communicate the good things that happen in this world rather than using it to bitch about things i.e. Paul Henry.

So other than going to some of their fundraising nights, this is how I am hoping to help – to spread the word a little more, congratulate the guys and encourage you lovely people out there in the interwebs to donate, because if you think about it, that’s the easy part – these guys are doing the hard yards.

Monday, October 4, 2010

How many expandable banners do we need?

Seriously? How many.

Story today on Stuff:
Not only do we have this charming expandable for Vodafone:
But the freaking Vaio ad explodes over the entire screen as well, covering the top of the Voda ad.
2 expandables, one covering another. I would not be a happy camper if either of these were my clients. Personally.

Expandable banners annoy people at the best of times - two on one story? That's just overboard.

I knew there was a reason I RSS everything and don't bother going to the actual sites anymore.