Thursday, January 20, 2011

Why you shouldn't do things in-house

Now, I am a big fan of Mediaworks. The people I deal with, what they're trying to do with FOUR, but they NEED to put creative back into an agency. Stop doing it in house. Please.

There was the small rip off issue of a Playstation ad which saw Dai Henwood go underground on Twitter for a while until it blew over and now this:

Don't get me wrong, because I actually think that this is really nice and I think that John Campbell is awesome HOWEVER...

What the feck were they thinking using a taxi which was a Holden when Mazda is sponsoring the show? What are you doing? If I was Mazda (and/or .99 who look after them) I would seriously unimpressed.

Quick - someone photoshop the Holden logo out of that shot.

Agencies are more attuned to these sorts of things. We're quick risk diverse as a general rule. I'm not saying it wouldn't have happened if it was done by an agency, but at least Mediaworks would be able to blame them.

Hat tip to Dan News for the visual.


Anonymous said...

I think you're really out of touch with this one.

Do the public give a shit? Do Mazda?


iChild said...

Of course the public don't give a shit.

I can imagine how much that sponsorship is worth, if it was my client or if I was Mazda, than heck yes I would give a shit.

I gather you don't work in Advertising Mr./Mrs. Anon?

Anonymous said...

If I was Mazda I wouldn't be impressed at all.

That sponsorship must cost them a pretty penny or two.