Monday, May 9, 2011

BNZ - Find Your Start

What a delightful treat to stumble upon Friday evening.

There in Aotea Square was a tasty projection for BNZ and a short story competition thingee (Literacy Awards) that they are running called findyourstart.co.nz.

Unfortunately it wasn't a perfect evening for such a fantastic ambient piece, but I still thought it was rad.

Projected on the wall was this:
and if you continued to watch, you got the start of a short story already written for you (also, there were people coasting around the square handing out cards and story starters on them).
The BEST part of all of this? The story starters which were projected onto the wall were being written off the cuff by a couple of creatives in a van:
Who, from what I can tell, were writing from about 6.30pm to 11pm. That's a lot of off-the-cuff writing.

In case you all missed it and want to check it out, I even took a video. You're going to have to excuse my laugh half way though. It seems as though the guys in the van were drawing inspiration from people who were walking past, which was awesome when it was the people obviously coming out of an evening at the Civic, but when they were talking about the crew I was with... even more hilarious.
video
So nice work BNZ. What a wonderful promotion (people don't know how to use their words anymore, it's great to be encouraging it) and fabulously executed. I love interesting and different ambient ideas. Totally my favourites.

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