Thursday, July 7, 2011

Creative Commons - explained

FABULOUS piece of work from Mohawk Media for Creative Commons explaining how to use their licencing.
Creative Commons Kiwi from CreativeCommons AotearoaNZ on Vimeo.

I think Creative Commons is awesome and wish NZer's knew and understood what the licencing can mean for them, better.

I guess for many people they don't understand how it really effects them. The way I see CC working for those in the advertising world is that it actually gives advertisers a leg to stand on with sites like You Tube should someone decide to 'remix' an ad. You Tube recognises CC licences and will pull down offending videos which break these licences. (Not sure if any of you have ever tried to get YT to pull down a video before, but it can be a HARD uphill battle and can take weeks). Also, it makes it really clear to users what you are happy for them to do (or not do) with your content. Maybe you want people to remix it?

Anyway - Creative Commons is great and that video makes it really clear how it all works. Check it out and perhaps consider using the licences?

While I'm attributing things, I saw this first on Lance Wiggs blog.

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