In the last 2 days 2 promotional ideas have been brought to my attention and BOTH of them have been done before. This leads me to ask the question:
Is there no such thing as an original idea anymore?
Example one. TVNZ promotion of Vampire Diaries:
These 2 images are c/- @peteinak & @dylanp these 'blood' coolers were in Starcom and I'm guessing Vodafone (Hmm - what a surprise, TVNZ going directly to a client!)
So, these are a blatant ripoff of True Blood:
Thanks to @harfish for this image.
What gets me about this TVNZ promotion is that the water cooler idea works for True Blood - there is a blood product in the series which the Vampires drink. Doesn't have quite the same synergy with Vampire Diaries.
Couple this with the (in my opinion) inappropriate online advertising, I think this has all been a bit of a flop.
Example two. Good Health Magazine promotion:
Blatant rip off of... VW Piano Stairs
So, is there such a thing as an original idea anymore? Or, considering the Old Spice ads, should we all just pack up and go home - cos there's no beating that.
Swan Dive!
