Tuesday, December 9, 2008


Shall be very interested as to whether I get any credit for this idea, or if the person I told about it takes the glory, cos, dammit, its a good one.

After talking with Mark at the IAB xmas party I realised that the IAB seriously needs something that will make a lot more people in the industry stand up and go, hell yes, don't know what I'd do without them. With the likes of CAANZ coming up with this interactive industry body... something (I don't know, we're not a member of CAANZ because of their stance of advertising fast foods to children, anyway) the IAB needs to put itself in a position where it is indispensable. CAANZ has the numbers behind it when it comes to agencies and if they could initiate something that was useful, they could make the IAB redundant.

Rambling. So, the other day, when trying to make sure that I had all of the most up to date ratecards for some publishers (and not being able to find half of them because they are not on websites in an obvious place) I thought, you know what would be handy, if the IAB put aside a page where publishers could upload their ratecards. Then us agency folk could go to one place rather than 10 odd sites for just the main NZ publishers. More to the point, this would benefit both publishers and media planners. Sometimes you forget about the other publishers out there who perhaps don't have the huge traffic numbers, but could be environmentally a good placement. Nothing like a reminder.

There you go, if it comes to fruition, it was my idea first.

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