Client sign-off crucial

This is one of those times that you go "that sucks - bet you wish you had client sign off before you made that decision huh?"

So yesterday I was away sick and an email arrived in my inbox about a survey. All good - I like providing feedback. So while I was eating my lunch today, I decided to do the survey, only to think it was a little strange that the screen I landed on had 'Your Progress 100%'.

For those who can't be bothered clicking to enlarge, it reads:

"Survey recall 

The Seed was commissioned recently by Adshel to run an online survey, assessing the opinions of media agencies and clients.

The survey was intended to be an anonymous survey, but unfortunately, due to an error in execution by The Seed, Adshel's identity was revealed which could compromise the findings.

In discussion with Adshel, we have therefore agreed to recall the survey and will not be proceeding with this research.

Please therefore disregard the message sent yesterday.

For anyone who has already completed the survey, The Seed will honour its commitment to the prize draw and will inform those who were successful in due course."


Stink huh? Shows the importance of ALWAYS getting client sign off on everything - unless AdShel did and then later went, 'hang on... crap'.


This has effectively killed the research for AdShel (as now any survey's about Outdoor will have an immediate association with AdShel, even if they change companies) and The Seed have lost the income from the contract with AdShel.


Hard lesson. Remember: Always get clients to sign everything off in writing. (That way you have proof that they're wrong.)

Remember my name

I'm gonna live forever, I'm gonna learn how to fly, high!

Total cross blog post, but too bad. This lives between 2 of my favourite worlds, advertising and street art.

So I am a bit of a sucker for the first version of this film, so I am interested to see what the remake is like. What I think they have done very well while promoting this film is their mix of mediums used to push the film. They're doing some pretty serious promotion both in cinema, Readings Courtenay Central is overtaken with promo material, and considering the movies on at the moment (Dance Flick, I love you Beth Cooper, The Ugly Truth) the are talking directly to their audience right there. As well as cinema they are also doing some nice work in the outdoor space. They have used ambient media, and it has been done very nicely. I walked past this street stencil the other night:

and right up the road was the AdShel:Really nice complementary mediums, and great placement too, right outside Massey University.

For movie promoters this must be second hand, but as we move into this kind of promotion I am noticing it more and more, and am more and more intrigued.