Greenpeace are doing some interesting work taking on Fonterra at the moment. Well, actually this is a few weeks old now, but still interesting nonetheless.
First photo is at my local Countdown in the juice asile. Obviously executed guerilla styles as I don't think Countdown would really allow such a thing.
Second photo is just a paste up along K rd.
Now, I'm all for street posters and guerilla tactics, love it, but what is with the non-consistent URLs which they are driving people to?The first drives to this site, greenpeace.co.nz/milk:
and the second fonterra-secrets.com:
Now, they seem to be pushing the same message, so why aren't they going to the same URL? Surely it makes more sense building just one site? Costs less, one hub, one united front. Wouldn't look like the people who are doing this are working in silos and have no idea what other people in the same organisation are doing? (Which it kinda does now)
By the way, the ad is horrific:
Makes me glad I drink mostly rice milk.
