Tuesday, March 10, 2009

What is going on?

This is wrong:
(Focusing on the top banner and showcase advertising)

And it is wrong for 2 reasons.
1. It is horrible creative that tells you NOTHING about the online offering that tvnz.co.nz can now deliver. Why would you buy out the banner and show and not use it more effectively? Run out of creative budget? TVNZ.co have completely re-done their site and made it somewhat more user friendly, but you would never know. Lets at least push the fact that you can live stream the news... or something?
2. What is a news site - the Herald - allowing advertising on their site, pushing to a competitor? It's like back in the day when Sky was allowed to advertise on TVNZ and TV3. Who let that sucker slip though?

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