Sunday, August 1, 2010

It's the first of the month

And you know what that means...

NEW BILLBOARD DAY!

What really gets me though is walking home at about 5am this morning I saw the skin at K Rd & Ponsonby being taken down and a new one going up. For a geek like me, this was exciting - nothing to do with the vodka & sodas which had been consumed earlier in the evening.

The poor installer didn't know what was going on, crazy girl taking photos of him, but I'm sure he will get over it.

It was such a quick process. Dude goes up in the cherry picker:
A quick pull and down it comes:
And up goes the new skin.
Bing, bang, BOOM. Done. I was impressed how quick the whole process was and felt little sorry for the poor guys who were missioning around putting up our skins for us at that time of the morning.


Talking about billboards, not so fussed on the new ones for The Mentalist. Some of the type is way too small. Hard to read.
I almost like the one they have on Richmond Road which says something along the lines of 'You live in Grey Lynn because you know its better than Remuera'. Almost.

2 comments:

Peter Thomson said...

I think the unreadable font kerning might be part of the creative concept. The show's premise is about the differences between first impressions and reality.

Still not sure that it works as well as it could. Maybe needed better copywriting.

Anonymous said...

I understand you're going through a bill board phase or fetish at the moment.

This may interest you - especially the comments:

http://www.nzherald.co.nz/marketing/news/article.cfm?c_id=14&objectid=10666742