Thursday, November 19, 2009

I love it. Walked past this billboard up the top of Cuba street the other day and I think it is brilliant and accurate:So classic. At any rate, as all good advertising does, it lead me to check out and I have to say, I like it.

It is basically an open forum where people can start a discussion about a subject and then other members can have their say on it. It could be a nice little tester for agencies actually, get a quick sample of the vocal portion of the NZ public and what they think about a campaign, obviously not the most robust of testing, but has to be better than the usual sample of the 5 closest people which seems to happen every once in a while.

My favourite so far are the comments under the 'do you like the new Telecom logo' poll (these are taken straight off the site, I haven't edited or proofed the comments) without a doubt, my favourite comments are #8 & #17:

tigermountin posted comment #17 on Sat 14 Nov 2009 at 4:46 pm
The agency really worked hard on this one. A pity they were turned down by two other clients before dumping the logo on Telecom

Tigger posted comment #16 on Sat 14 Nov 2009 at 3:29 pm
Yes, it's new and fresh. Clean. Hapy. Not like those awful kiddies blocks they had before in the the yech colours.

Wings posted comment #15 on Fri 13 Nov 2009 at 10:46 pm
The old logo was out of date but the new one seems to have missed by a mile.

Chatwall posted comment #14 on Fri 13 Nov 2009 at 4:45 pm
Only Telecom voting for themselves could produce this result.

skippy posted comment #13 on Fri 13 Nov 2009 at 4:06 pm
I would love to know how much money they spent on this awful logo! What a waste of money.

poker nut posted comment #12 on Fri 13 Nov 2009 at 2:45 pm
Telecom are having a go at recovering the youth market, I like the attempt but doubt it will work.

gringo posted comment #11 on Fri 13 Nov 2009 at 2:06 pm
Blue on white is the new black in the NZ corporate rebrand style guide for 2009

silvermies posted comment #10 on Fri 13 Nov 2009 at 1:16 pm
I don't think I'll ever get past Theresa the Terribles reign, but as irritating as it is to admit the logo does seem to represent a new direction.

denny posted comment #9 on Fri 13 Nov 2009 at 1:00 pm
represents youthfulness and new change in direction - i like it

Humonious posted comment #8 on Sun 8 Nov 2009 at 5:08 pm
Looks like a pretty lazy design to me

victoria posted comment #7 on Thu 5 Nov 2009 at 12:21 pm
I like it. It better reflects Telecom as a brand and is much more modern but did they really need a logo only 5yrs on?

Clivetheseabass posted comment #6 on Tue 3 Nov 2009 at 11:46 am
An improvement on the XT bollicks. What do you people expect from a telecommunications logo? a back rub and a shandy?

Vodafone is just a coma. two degrees is a with a degree thing. t mobile is a t with a squiggle. O2 is an O with a little two. Orange is... well orange.

at least every phone in the world has an asterisk on it.

Michaelaws posted comment #5 on Tue 3 Nov 2009 at 11:15 am
looks like cat's bum

bigfella posted comment #4 on Mon 2 Nov 2009 at 11:02 am
Telecom have always been seen as the establishment and Vodafone have played on this. they havce said we are younger hipper and more cutting edge technology so Telecom have been playing 2nd fiddle in terms of new customer sign up. With XT and now the new logo Telecom are saying we can compete directly on these fronts, + offer the infrastructure of their landline strength.

Admin - Daniel posted comment #3 on Sat 31 Oct 2009 at 6:12 pm
It gives the company a rubbish look, in my opinion it looks like something that someone who's new to design has created

yeah posted comment #2 on Wed 28 Oct 2009 at 1:10 pm
I like the logo as an image but have no idea what its supossed to make me feel about Telecom!?

posted comment #1 on Wed 28 Oct 2009 at 12:47 pm
it looks like tumble weed

At any rate, its a good site which I will most certainly be adding it to the list of sites I keep an eye on and listening to any discussions being had within the forum.

1 comment:

Anonymous said...

funny ! cats bum :)