Social Media Smarts

Here is a smart way to use Twitter.

Big well done to @saintclairwine for seeing an opportunity and jumping on it.

A little over a week ago I posted a blog about twt4turkey and how I didn't think they had handled the campaign on Twitter very well. You can read about it here but basically, I don't think they were organised enough before they started their campaign and then completely failed to communicate the issues, which annoyed me (and many others).

Anyway, so following my post, Saint Clair Wine sent me a tweet:

And what turned up:

It's not even the fact that the wine turned up that I would like to make a point of, it was that they saw an opportunity (I was not previously following Saint Clair, nor did I know about their wine) to turn what was a negative experience for me into a positive one AND at the same time get all the warm fuzzy positive associations for their brand.

Good on them. I think this is one of the absolute amazing opportunities that Twitter holds. It doesn't even have to be free stuff. Don't get me wrong, I love free stuff, but it just shows that if you are listening (read: reading) these conversations, it gives you an in.

Anyway, thanks heaps Saint Clair Wines. I shall share the bottle with the family on Christmas. (Might use the Super Liquor vouchers to buy up Saint Clair while I'm at it...)