Mother's Day with Whitcoulls

I flicked out the photo below yesterday on Twitter having walked past some of the staff at Whitcoulls on Queen Street post-it noting a precious [love] MUM across their windows.

Freaking awesome but - I have to admit - being the cynic that I am, I did question how long the post its would stay up for (vandals and all).

So when I walked past at lunch today, this is what I found, a perfect, untouched wall with HEAPS of people hanging out. Why were they hanging out? Actually they were writing on the wall...

Under the supervision of Whitcoulls staff, with a basket of pens, pedestrians were encouraged to write a note to their mother for Mother's Day.

I of course had to write a note to my mother - for those of you who have never met her, you're going to have to take my word for the fact that she is one kick arse lady - so that is what I did:

By the time I walked past on my way home from work, people were climbing up the window to write their own notes, as all post-its within easy reach were covered, but that didn't stop people trying and checking it all out:

My little note which was all alone a lunchtime today is now surrounded with messages of love, to mothers all around the world.

I'm not a huge fan of Mother's (or Father's) Day as I think that our parents should be told everyday how amazing they are, but what I love about this wall and what Whitcoulls has managed to do, is that they have given the general public the opportunity to visually represented how important our mothers are.

They have been videoing this process, so I would imagine they will be leveraging this amazing little stunt with some PR somewhere along the way. Just a matter of time, keep an eye out.

Have you sent your mother a card I wonder?